By 2025, Generation Z will make up a quarter of Asia Pacific’s population.

By 2025, Generation Z will make up a quarter of Asia Pacific’s population.

By 2025, Generation Z will make up a quarter of Asia Pacific’s population. Our latest research ‘What makes Asia–Pacific’s Generation Z different?’ identifies consumer trends, types of Gen Z consumers and how companies can better engage with them. https://mck.co/3iNGcO0