Tourism

Industry Overview

Set in the heart of the South Pacific, the Fiji Islands are widely known as a premier vacation and resort destination, making it a great location for business opportunities in the hotel industry.

  • In 2018 tourist arrivals reached 870,309 with earnings increasing to $2 bn.
  • Over 42% arrivals were Australian nationals followed by New Zealanders with 23%, USA with 10% and Chinese visitors at 6%.
  • In 2018 visitor numbers from New Zealand (198,718), USA (86,075) and Japan (11,903) were the highest ever in a given year. With the resumption of direct flights between Nadi and Narita three times a week, Japan recorded the highest percentage increase of 87.4%.
  • At the moment Fiji has about 400 hotels, offering 11,000 rooms and 24,000 beds. Overall, Viti Levu accounts for 56% of hotels and 76% of rooms and beds.
  • The Fijian Tourism 2021 development plan aims to grow the country’s tourism industry to $2.2 billion with 930,000 visitor arrivals by the end of 2021.
  • Aside from the traditional holiday markets, opportunities exist within the MICE and Special Interest segments such as Sports Tourism and Yachting.
  • Fiji offers lucrative Hotel Industry incentives offered via the Fiji Revenue and Customs Authority under the Income Tax (Hotel Incentives) Regulations 2016.

Tourism Sector Highlights:

Fiji’s annual Visitor Arrival number reached a new high of 870,309 in 2018, recording a 3.3% growth from the previous year.

Retail – investment in high end retail shopping that looks at the development and enhancement of Fijian Made products to ensure an immersive visitor experience.

Accommodation – gaps in the accommodation sector note the need for higher end accommodation types such as upscale boutiques and eco-friendly resorts. Additionally, whilst Fiji has shown its capacity to attract international chains, there is still a need to encourage more accommodation properties with state of the art conference facilities to cater for the increase in MICE market.

Tourism Sector Highlights